Trendsetting

JOHNNIE WALKER CELEBRATING STRIDES

Positioning brands and products in the most innovative and relevant way in order to excite and encourage consumers to make appropriate brand choices.

Challenge

How to make whisky not only an "old man", "occasional drink" but one which inspires at any occasion?

The Solution:

Lange devised various campaigns to illustrate key brand values such as Johnnie Walker Celebrating Strides campaign (current). Lange retained for past 14 years to build brand.

The Result:

Consumers believe Johnnie Walker inspires personal progress. Brand remains top selling premium Scotch in SA