Corporate Communication

Masana Petroleum Solutions (BPSA's Empowerment Partner)

Connecting companies with various external and internal audiences by providing strategic communications which are credible and effective.

The Challenge

To launch a commercial petroleum energy and emission reduction service called Energy Plus, for Masana Petroleum Solutions (BP's Empowerment Company) and showcase its benefits in order to extend its commercial footprint in SA.

Solution: Product Launch/Brand Positioning

Energy Plus was launched during Energy Efficiency month which presented an ideal platform for the government to partner with Masana to address how businesses can work together to effectively meet energy needs.

The endorsement of Energy Plus by the DME made the launch event more 'newsworthy' and created interesting media engagement and various newsworthy angles.

Media exposure was achieved across all mediums including radio and TV and most significantly in the top trade specific publications that reach the niche Energy Plus target market